✔️ 7, 8, and 9-figure entrepreneurs ready to scale

✔️ Visionary leaders redefining their industries

✔️ Podcast hosts and guests aiming to maximize their impact

✔️ Innovators leveraging podcasting for explosive growth

Mike C-Roc Ciorrocco is a futurist, serial entrepreneur, and luminary in the world of business. As the founder of That1 Brand and Agency, he has demonstrated an unparalleled knack for launching and scaling successful enterprises. Renowned for his visionary leadership and dynamic speaking abilities, Mike is the author of the acclaimed book, "ROCKET FUEL: Convert Setbacks. Become Unstoppable" and the host of the inspirational podcast, What Are You Made Of? He has been acknowledged by Yahoo! Finance as one of the Top Business Leaders to Follow, a testament to his unwavering commitment to motivating individuals to break free from mediocrity and achieve unparalleled levels of success.

Five years ago, I was living what many would call the "American Dream." I was running a business that pulled in $10-13 million annually. Sounds great, right? But here's the truth: I felt trapped. I was stuck in a business that left me unfulfilled, surrounded by negativity, and at the mercy of market forces beyond my control. I was in my 40s, doing what I thought I was supposed to do - providing for my family. But deep down, I knew something had to change. I was out of alignment with my true purpose.

After countless hours of soul-searching and heart-to-heart talks with my wife of 20 years, I realized I needed to make a bold move. I had to get known. But not just locally or nationally - I needed to go global. Why? Because I wanted to create an attraction model, a way to step off the hamster wheel of constant chasing and create opportunities that would come to me.

THE PODCAST REVOLUTION

Then came the turning point. Someone invited me to be a guest on their podcast. At first, I said no. Podcasts? I barely knew what they were. But the host insisted, promising to guide me through the process. Little did I know, this decision would change everything.

During that interview, I experienced what I can only describe as a spiritual awakening. A feeling washed over me, and I thought, "If I could bottle this feeling, I'd be unstoppable." Right after the show, I called my assistant Kim (now our Operations Manager at That1) and told her to clear my schedule. I needed to be on podcasts every single day.

What happened next was nothing short of extraordinary. I ended up doing 7-10 podcasts per week, totaling over 1,100 guest appearances in just five years. As time went on, the shows got bigger, the stages got grander, and the names got more recognizable. My network didn't just expand - it exploded. Suddenly, I found myself rubbing shoulders with celebrities, top business leaders, presidential candidates, news personalities, and athletes. They weren't just contacts in my phone; they were friends speaking my praises. It was surreal.

THE BIRTH OF THAT1

As my influence grew, the saying "Your network is your net worth" kept echoing in my mind. But I struggled with what to do with this incredible network I'd built. Then it hit me - I was thinking too small. The real power wasn't in what this network could do for me, but what it could do for others.

That realization sparked the creation of the That1 brand and agency. Together with Todd Armstrong and Kim Lee, we set out on a mission to use our network to help others accelerate their missions and achieve their dreams. The response was electric. We started by connecting clients with top podcast hosts, securing them guest spots that could skyrocket their visibility. But we didn't stop there. We wanted to bring this incredible network together in person, which led us to where we are today - launching the That1 Podcast and Mastermind Tour.

YOUR TURN TO TRANSFORM

My journey from feeling trapped to living my purpose proves that with the right mindset, strategy, and network, anything is possible. The That1 Podcast and Mastermind Tour is your opportunity to tap into the same transformative power that changed my life. Whether you're feeling stuck like I was, or you're ready to take your success to the next level, this is your chance to connect with visionaries, expand your influence, and create opportunities you never thought possible.

Are you ready to write your own transformation story?

Join us on this incredible journey, and let's show the world what happens when passionate, purpose-driven entrepreneurs come together. Your global impact starts here, with That1.